mezcal.puravidaaa.com – A Mezcal Born from Perseverance

"Pese A Quien Le Pese"

Mezcal Artesanal de Miahuatlán

A Mezcal Born from Perseverance

At „Pese A Quien Le Pese,“ our mezcal is more than just a spirit—it’s a craft honed by the experience and passion of Jorge Ramos, a seasoned expert in the world of hospitality and mixology. With a background spanning across Mexico and Europe, Jorge has dedicated his life to mastering the art of mezcal making and sharing its rich cultural heritage with the world.

„Pese a quien le pese“ is a popular expression in Spanish that means „even if someone doesn’t like it“ or „despite someone’s objections.“ The phrase implies a defiant and determined attitude in the face of adversity or criticism.

Sustainability in Every Sip

Our Mezcal is a premium artisanal mezcal, crafted with care and sustainability at its core. Produced by small-scale agave farmers supported by Viajeros del Mezcal, this mezcal combines traditional practices with eco-friendly techniques.

Through organic farming, manual labor, and sustainable methods like hand-weeding, Viajeros del Mezcal ensures every batch respects both the environment and the agave plants. The result is a smooth, authentic mezcal that captures the essence of Oaxaca’s heritage.

By choosing Pese A Quien Le Pese, you support sustainable farming and the preservation of mezcal traditions, helping empower local communities for the future.

5 Reasons why our Mezcal is so good

1. Location Advantage

Produced in the Miahuatlán region, a prime location far from the commercialized and lower-quality mezcal production areas of Oaxaca City.

This geographical distinction ensures the purity and premium quality of the product, setting it apart in a competitive market.

2. High-Quality Process

The mezcal is distilled to 48% ABV, preserving an exceptional smoothness and flavor that embodies traditional artisanal craftsmanship.

Every step of production is manually executed, ensuring the highest quality and authenticity.

3. Craftsmanship & Sustainability

Close Collaboration with Maestros Mezcaleros:

We work closely with three master mezcaleros who oversee the entire production process, from agave cultivation to final distillation.

Their expertise ensures the mezcal maintains its artisanal standards and the quality is consistent batch after batch.

4. Agave Cultivation

Agaves are grown in hand-selected soil with careful attention to terrain orientation, ensuring optimal growth and flavor profiles.

All farming practices are 100% organic, using cow manure fertilizer and manual weed removal with specialized tools, ensuring sustainability and environmental responsibility.

5. Traditional Manual Process

The mezcal production process remains completely manual, with no machines involved, from agave harvesting to distillation.

This labor-intensive approach retains the authentic character and smoothness that distinguishes our mezcal.

Small-Batch Artisanal Output

Monthly production ranges from 1,000 to 3,000 liters, with variations depending on the season and agave type.

Peak season is during Spring, when production is at its highest.

Low or no production occurs during December and the rainy season (approximately 2 months).

Agave Varieties in Miahuatlán Mezcal Production

Espadín (Agave Angustifolia)

72%

Madrecuixe (Agave Karwinskii)

Tobalá (Agave Potatorum)

10%

Arroqueño (Agave Americana var. Oaxacensis)

Tepeztate (Agave Marmorata)

What Makes Our Mezcal Special

About Our Mezcal Embassador

Jorge’s journey began over a decade ago, blending his love for travel, history, and sustainability with hands-on experience in some of the most prestigious bars and hotels around the globe. From serving as the head bartender at renowned establishments to conducting exclusive tastings aboard luxury cruise ships, Jorge has cultivated a deep understanding of spirits and the nuances that make mezcal unique.

Today, Jorge not only leads the brand „Pese A Quien Le Pese“ but also hosts an international volunteer program in his hometown, promoting sustainable mezcal production. His dedication to quality and authenticity is reflected in every bottle, ensuring that our partners and investors can trust in the integrity and excellence of our product.

With „Pese A Quien Le Pese,“ you’re not just investing in mezcal—you’re investing in a tradition, a story, and the expertise of a true connoisseur.

The Mezcaleros We Work With.

Guadalupe Ramos (Tio Lupe) began producing mezcal at the age of 14, under the direction of his father. A decade later, he started making mezcal in his own distillery in Miahuatlán de Porfirio Díaz.

Guadalupe Ramos (Tio Lupe)

Son of Tio Lupe, Audencio started his own distillery in 2019. Working during short distilling seasons, his production is more limited and he offers a range of aromatic, artisanal mezcals.

Audencio Ramos

Victor's mezcal is frequently bottled under the Mezcaloteca/Mezcalosfera label Mal Bien, and Gusto Historico. His son, Emanuel Ramos and his wife Natalia Sanchez both also produce incredible mezcal.

Victor Ramos